Civil Society Organisations do not create issues or agenda by themselves. Rather, they strive to present the agenda/issues in the right perspective through their experiences, outlook and analysis with a motive to bring aspired constructive change. This work is of crucial assistance to the communicators because the outlook and experience of the CSOs are different and comparatively more socially realistic than those of the state or other persuasive institutions.

The objective of this handbook/primer is to encourage the representatives/functionaries of the CSOs to undertake regular dialogues with communicators and media organisations and to inform them about some basic preparations for this communication.

CSOs are very close to the reality of the society and to make the government and other institutions aware of those realities. Because of this it is very important that they engage strongly with the media-communicators. Both the CSOs and the media fulfil the responsibility of safeguarding the democratic and civic values. Thus, to conserve the space for civic initiative and civic values, it is of crucial importance that these two units get deeply connected with each other.